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Flavoured ketchup varieties go beyond the traditional sweet and tangy taste, offering a wider range of options from spicy and smoky to fruity and herb-infused. These innovative condiments are transforming how we use ketchup — not only as a dip but also as a gourmet ingredient in cooking.
This article explores the most popular flavoured ketchup types available in the UK, how they’re made, what foods they pair best with, and why they’re gaining traction among food lovers and home cooks alike.
What Is Flavoured Ketchup?
Flavoured ketchup is essentially a twist on the traditional recipe, enhanced with added ingredients such as spices, herbs, fruits, or even alcohol to create a new taste experience.
How Flavoured Ketchup Differs from Regular Ketchup
The base is still tomato-based, but it features additional flavour layers:
- Ingredients like chilli, garlic, mustard, or even bourbon are added.
- Texture remains similar to classic ketchup, but taste and aroma vary significantly.
- Some versions are designed for gourmet meals, while others target spice-lovers or kids.
These variations allow you to personalise your condiments depending on the dish or mood.
Popular Types of Flavoured Ketchup in the UK
The UK market is seeing an expansion in unique ketchup flavours, from artisan brands to supermarket specials.
Spicy Ketchup Varieties
Spicy ketchups are among the most popular flavoured versions, especially for those who enjoy heat.
- Chilli Ketchup: Infused with red chillies, cayenne, or jalapeños. Great with burgers, fries, or even scrambled eggs.
- Peri-Peri Ketchup: A blend of ketchup with the famous Portuguese-African peri-peri spice mix. Pairs well with grilled meats and wraps.
Smoky and Barbecue Ketchups
These varieties offer a charred, savoury profile reminiscent of open-fire cooking.
- Smoky BBQ Ketchup: Combines ketchup with molasses, hickory smoke, and garlic. Perfect for ribs, chicken wings, or pulled pork sandwiches.
- Bourbon or Whiskey Ketchup: Adds a subtle alcohol warmth and depth. Ideal for glazes and meatloaf.
Fruity and Sweet Variations
Flavoured ketchup can also lean sweet or fruity, especially appealing to children or those seeking something different.
- Apple Ketchup: Combines tomato with apple purée for a tart and sweet contrast. Great for pork dishes.
- Mango Ketchup: Adds tropical notes, often with a touch of chilli. Complements grilled chicken and seafood.
Herbed and Savoury Ketchup
For a more refined twist, some brands infuse ketchup with herbs and spices.
- Garlic Ketchup: Adds roasted or raw garlic flavour for a bold kick.
- Basil or Oregano Ketchup: Brings an Italian-style aroma that’s great with pasta bakes or cheese toasties.
Top Brands Offering Flavoured Ketchup in the UK
A variety of UK brands are leading the flavoured ketchup trend, offering everything from small-batch gourmet options to supermarket favourites.
Notable Flavoured Ketchup Brands
These brands have gained popularity for their creative condiments:
- Stokes – Offers a Chilli Ketchup and a Bloody Mary Ketchup with vodka and spices.
- Rubies in the Rubble – Known for making ketchup from surplus produce, including unique chilli and chipotle options.
- Hunter & Gather – Produces a smoky, sugar-free ketchup ideal for keto diets.
- Heinz – Occasionally releases limited-edition flavoured ketchups like Smoky Bacon or Curry Ketchup.
How to Use Flavoured Ketchup in Cooking
These condiments aren’t just for dipping — they can elevate recipes when used creatively in the kitchen.
Creative Ways to Cook with Flavoured Ketchup
Use them as marinades, glazes, or secret ingredients in sauces:
- Chilli or BBQ ketchup as burger sauce – adds depth without needing additional condiments.
- Fruit-based ketchups in stir-fries or grilled dishes – for a sweet-savory balance.
- Herbed ketchups as pizza base sauce – for a twist on classic tomato sauce.
They’re also excellent for quick pasta dishes, meat marinades, and sandwich spreads.
Are Flavoured Ketchups Healthier?
This depends on the brand and ingredients. Some are cleaner, while others contain more sugar or salt for flavour enhancement.
Health Considerations When Choosing
Always read the label before buying:
- Check for added sugars and sodium – some flavoured options may contain more than regular ketchup.
- Look for natural ingredients – avoid ketchups with artificial colours or preservatives.
- Opt for organic or low-sugar variants – particularly if you’re watching your intake or feeding children.
Brands like Hunter & Gather and Rubies in the Rubble tend to offer cleaner alternatives compared to mass-market options.
Why Flavoured Ketchup Is Gaining Popularity
The rise of flavoured ketchup reflects a broader trend in food culture — personalisation, bold flavours, and better ingredients.
Growing Trends Behind the Demand
More consumers are seeking new taste experiences:
- Interest in global flavours like peri-peri, chipotle, and sriracha has boosted demand.
- Health-conscious buyers prefer cleaner labels and lower sugar options.
- Home cooks and foodies love experimenting with sauces that elevate everyday meals.
As taste preferences diversify, flavoured ketchup is no longer a novelty — it’s becoming a pantry staple.
FAQs About Flavoured Ketchup Varieties
Here are some questions and answers about flavoured ketchup, its uses, and health impact.
What is flavoured ketchup?
Flavoured ketchup is a variation of regular tomato ketchup that includes added ingredients like chilli, herbs, fruits, or spices to create different taste profiles.
Is flavoured ketchup healthy?
It depends on the brand and ingredients. Some varieties contain more sugar or salt, while others are made with natural or organic ingredients and are healthier alternatives.
Where can I buy flavoured ketchup in the UK?
Flavoured ketchups are available in most supermarkets, health food shops, and online retailers. Brands like Stokes, Rubies in the Rubble, and Hunter & Gather offer gourmet options.
Can I cook with flavoured ketchup?
Yes, flavoured ketchup can be used in marinades, sauces, glazes, and even as a pizza base or stir-fry sauce. It’s more versatile than regular ketchup.
What is the best flavoured ketchup?
The best option depends on your taste preferences. For spice, try chilli or chipotle ketchup. For gourmet flavours, Stokes Bloody Mary Ketchup is a standout.